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Some Professional Guidance On Identifying Issues For [advertising]

Want to know the secret to thriving in a creative advertising agency environment? Always defend your ideas.

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A Quick A-z On Vital Aspects Of

Analysts are bullish on Google, but one is unconvinced about new businesses - Business Insider

Analysts who cover Google don't expect the $5 billion fine imposed on the company by the European Union will cause much harm to the business. According to reports published Wednesday by financial analysts, Google is largely expected to meet Wall Street expectations when it reports results Monday. Alphabet Inc, Google's parent company, must become more transparent about the company's financial performance if investors are to have any chance at accurately valuing the company, according to one Wall Street analyst. Against a backdrop of mostly positive expectations for Google heading into Monday's quarterly earnings report, Ben Schachter senior analyst at Macquarie Research, stood out for taking a much more cautious approach to the company's shares. "We are increasingly frustrated with the lack of visibility into GOOG's core revenue drivers, and valuation is starting to become an issue," Schachter wrote in his report. "However, with revenues growing (at 20 percent year from last year) , we don't think Google is wildly expensive, but see upside as limited." Schachter has a neutral rating on Alphabet's shares. A lack of transparency about Google's financial performance has long been a complaint on Wall Street, and Schachter argues reporting is less clear than ever. He wrote: "We are approaching a point where we, and we believe The Street collectively, are not understanding the size of search vs YouTube vs programmatic (advertising), which may lead to increasing volatility." And that wasn't his only problem. In his report, the analyst called attention to the excitement on Wall Street over the potential growth of some of Google's side businesses.

For the original version including any supplementary images or video, visit http://www.businessinsider.com/google-eu-fine-wall-street-2018-7

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